A whole-system creative director with 20 years channeling founder vision into a focused brand, product, and marketing function.
Guiding startups and studios through brand identities, digital products, and campaigns.
- 2022–2025Creative Director, Hudson HempHudson CannabisCreative Direction, Narrative Strategy, Brand Identity, Executive Leadership, System Design, Product Development, Go-to-Market, Brand ExperienceFirst outside creative hire; brand, product, and marketing through CBD-to-operator transition; scaled in-house product to $500K/month; acquired Dec 2025.
- 2019–2022Designer & Creative Director, IndependentProphetic Computer, Fabric Risk, Field Mag, Gossamer, HealHaus, Mosspark, Sanctuary Computer, SmallsCreative Direction, Brand Identity, Narrative Strategy, System DesignGuiding startups and studios through brand identities, digital products, and campaigns.
- 2016–2019Design Director, Human NYCBeni Rugs, Block Renovation, Bobbie Baby, Casper, Lalo, Myro, Octave Health, Sustain NaturalBrand Identity, Product Development, Go-to-MarketBrand and digital expressions to launch startups with founders, investors, and teams.
- 2013–2016Senior Designer–ACD, WondersauceThe Fader, GQ, Greats Brand, Master & DynamicCreative Direction, Product DevelopmentLed creative on digital products for ecommerce brands and established publications.
- 2010–2012Designer, Gin LaneAdidas, AOL, Jason Nocito, Saturdays NYCCreative Direction, Product DevelopmentDigital experiences for artists, culture-defining brands, and Fortune 500 companies.
- 2008–2010Designer, Eastern Mountain SportsEMS Soho, Nor'easter Music FestivalBrand Identity, Go-to-Market, System DesignRefined marketing and brand design systems; concepted and pitched new brand initiatives.